19 Oct 2016

SOHO Beach House Gets GLITZed “4D” Video Projection Mapping comes to Miami for the first time

MIAMI, Oct. 31, 2011 — Fashion and Television have never seen a presentation like this!

Media Stage, Inc just completed the first ever “4D” video projection mapping event for Latin American fashion cable network GLITZ. With assistance from local animators and using two Barco HD 20K DLP Projectors, the company created a six story, ‘4D’ video image collage of live action and computer generated animation for a thousand fashion industry attendees at the world famous SOHO Beach House.

What is ‘4D’? It is the process of creating 3D imagery and animation, and then “projection mapping” it over an unorthodox architectural surface such as a free standing, six story building. The building virtually comes to life and is referred to as the ‘fourth’ dimension. For this project, a Media Stage mapping technician built a computer generated model of the Soho Beach House’s eastern façade, and filled it with 3D animations. The result was a stunning nine-minute tour de force of Media Stage’s expertise in HD projection.

During the presentation the building appeared to collapse, fill with water, and like a Hollywood Transformer, morph into a fully animated, mechanical breathing surface … all to promote the glamorous Project Runway franchise (South America) via truly “augmented” reality. Based on the oohs, aahs, and cheers from the crowd, the presentation was a total success.

The video installation took over 22 hours of non-stop work by the Media Stage, Inc technical crew with content provided by Miami’s United Content Providers.

Media Stage, Inc is a leading audiovisual production house with offices in Southern Florida and Puerto Rico. The company offers the extraordinary effects of 4D Projection Mapping and 3D holographic “telepresence” video projection, high definition video; iMag, playback, and recording; a complete in house design center including Vectorworks 2011, Maxedia Media Server and The Lighting Converse 3D Visualizer; theatrical lighting, concert sound, technical/creative consultation and project management.

For more information contact us at 800-418-8388 or info@mediastage.com.