25 Jul 2022

Another CND™ NAILATHON™ in the books!

Our staff now knows what it feels like to be (virtually) whisked away to the islands of Greece after producing the latest CND™ NAILATHON™. The vibrant and vacation-inspired colors of the brand’s latest Mediterranean Dream collection were at the forefront of this 5-hour, globally-viewed virtual event.

It wouldn’t be a CND™ NAILATHON™ if our studio and control room weren’t occupied by some of the most talented nail pros and beauty experts in the game. To film all live transitions, product intros and giveaways, we welcomed some of CND™’s best into our onsite studio. Jan Arnold, Barbara Fogleman, Tan “The Man” Nguyen, Rebecca Mayes, Elizabeth McKenna and Callie Baker all did so flawlessly in front of the camera throughout the duration of the show.

As always, we had an incredible cast of nail pros to fill out the itinerary with live demos using the new collection. The artistry was top-notch and surely a treat for all those watching and learning from the comfort of their homes all over the world.

To that note, we once again offered live translation services with more than 15 different language options for our audience. Giveaways were hosted in the chat, which was very active and collaborative during the educational segments. We love to see this sense of community!

We also built out a pop-up “Buy Now” button on our virtual hosting platform so that all the nail pros participating could take advantage of special promos to get their hands on the new collection.

It was a privilege to produce this event once again; now onto CND™ Trendcast! Stay tuned…