Media Day featuring the back-to-back champs!




That’s a wrap from Baptist Health Iceplex! For the eighth consecutive year, we partnered with the Florida Panthers’ content team to provide full-scale AV for their Media Day shoot. Our team built two distinct custom sets at their practice facility in Fort Lauderdale, designed to give versatile looks for player interviews and promotional shots.
The first set featured a dramatic lighting rig on three separate truss arches. We rigged moving light fixtures and Titan Tubes against blacked-out windows to create striking, high-contrast visuals for the camera. This set also incorporated a lone spotlight hitting the ice for an additional look.
The second set offered a more intimate contrast. A sleek run of white drape was shaped into an “alligator” form, enhanced with subtle red ambience lighting. This softer environment allowed for close-up shots with a refined edge while still staying true to the Panthers’ brand identity.
We loaded in and ran test shots the day prior to ensure that everything was ready to go. The following day, the full roster cycled through both looks as scheduled by the team. It was an awesome group effort, and we were able to capture a wide range of compelling visuals ready to be used across the team’s platforms throughout the season.
The shots are used by both the in-game production crew to display on the video board and around other areas in the arena, as well as by the broadcast partner for the game telecasts.
We are ready for the back-to-back champs to drop the puck on a new season… and the quest for a threepeat! We’ll be on site for Opening Day as they raise their new Stanley Cup Champions banner, so be on the lookout for some behind-the-scenes sneak peeks there. GO CATS GO!